An Effective & Resourceful Contribution of Green Banking towards Sustainability

In this present scenario of globalization, as we pass through 21 century, one thing that we miss very badly is the depletion of greenery. As every body in this society is becoming more and more concerned and worried about the natural environment, business organizations and corporations have started modifying their working in an attempt to increase greenery to the maximum possible. Green banking means combining operational improvements, technology and changing client habits in banking business. It means promoting environmental-friendly practices and reducing carbon footprint from banking activities. This comes in many forms such as – using online banking instead of branch banking; paying bills online instead of mailing them; opening up CDs and money market accounts at online banks, instead of large multi-branch banks; or finding the local bank in the area that is taking the biggest steps to support local green initiatives. Keeping in mind all the points related to environment protection, the role of green banking is expected to be observed at all levels of business process in this globalized world. Main emphasis has been made on analysis of the concept and need of green banking in business process so as to make our environment human friendly and enrich our economic productivity. As such, the need and importance has been discussed in detail in this research paper. Research Methodology used while conducting this study includes questionnaires, market survey and personal interviews with banking professionals and environment research scholars. Apart from this some support personnel i.e. customers and general public were also interviewed. Coming to the findings, there is utmost need to create awareness, implement and follow green banking as much as possible in today’s business world of innovative technologies so as to make our environment human friendly and enrich the sustainability.